Marketing objectives

• Marketing channels

• Target personas

• Marketing fundamentals

• Customer journey maps

• Value proposition

• Marketing metrics

• Empathy maps

• Competitive analysis

• Content calendars

• Branding strategy

• Content marketing strategy

• Marketing KPIs

• Utm codes
• Audience evaluation
• MarTech fluency
• Digital marketing metrics
• Google analytics fundamentals
• Digital marketing metrics
• Marketing KPIs
• A/B testing
• Conversion tracking
• Agile marketing

• Social media advertising
•  Content calendars
•  Social media marketing platforms
•  Social media content
•  Digital marketing campaign evaluation
•  Target personas
•  Social media marketing
•  Social media campaign objectives
•  Facebook ads
•  Social media marketing metrics
•  Social media community management
•  Leveraging social media influencers

• Search engine optimization
• SEO audits
• Link building
• Keyword lists

• Search text ads
• Cost per click
• Google ads
• Search engine ad ranking
• A/B testing
• Keyword lists
• Dynamic search ads
• Digital marketing metrics

• Google ads
• Native advertising
• Ad campaign management
• Audience targeting
• Programmatic display advertising
• Display advertising
• Video advertising

• Email contact forms
• Email marketing metrics
• Email marketing content
• Mailchimp
• A/B testing

• Understand the Fundamentals of Digital Freelancing
• Learn how to Build a Professional Social Media Presence
• Craft Marketing Strategies to Set themselves Apart
• Strategize to create a Process to Source Clients for different freelancing projects
• Negotiate a Project Scope and a Pricing Framework
• Manage and complete end-to-end freelancing projects

• Acquisition funnels
• User personas